Riding the plant-powered puffs train but need the familiarity of a classic zippo-style flint lighter in your hands? We’ve got you. Designed in collaboration with Coco Capitán as part of the limited edition LOSER aroma launch, the etched text is perfectly placed the next time an unsuspecting cig-lover asks for a light.

  • limited edition
  • collectible design
LIGHT ME UP, LOSER - collector's item

All ripple devices are 100% recyclable, minimising waste, for the most sustainable aromatherapy experience.

You can print out a free shipping label to send your used devices back to us. You’ll even receive 10% off your next order as a thank you for helping us protect the planet.

The ingredients we use in our formulations are fully traceable, and we give complete transparency on their origins.

We offer free shipping on orders over £24.

For any issues or queries, please contact info@therippleco.com.

If you wish to return your product(s), please contact us within 14 days of purchase.

Limited-edition design in collaboration with mixed media artist Coco Capitán, known for her work with Gucci, Burberry and Dior
Future collector’s item of value: the metal finish is completed by Coco’s signature etched messaging
Part of the LOSER ripple+ MAX launch: a nostalgic, 0% nicotine old mahogany aroma blended with dandelion root + black pepper

Meet Coco

Spanish-born, London-based fine artist, Coco Capitán, has showcased her work in galleries worldwide and is also known for her famed Gucci ‘Art Wall’ murals. LOSER is her latest offering, designed in collaboration with ripple⁺.

Pantone 448 C: the ugliest colour in the world

LOSER is decked out in Big Tobacco’s go-to shade: a drab, dark brown colour chosen by health authorities in the belief it would prevent consumers from being attracted to nicotine products.

Why ‘LOSER’?

In contrast to ripple’s usually positive-sounding aroma names, Coco’s vision was for an unattractive and ‘uncool’ product, laced with her signature social commentary. “I wanted to refer to smokers as ‘losers’,” she explains.

The device

The shell of the ripple⁺ MAX as you’ve never seen it before: the brushed metal exterior is finished with a hand-scratched logo debossed into the device.

Old Mahogany Aroma

An apartment “full of old mahogany furniture with a gloss finish” provides the inspiration behind the aroma.“I wanted to capture this visual discomfort in an aroma,” adds Coco.

Custom-designed Sudoku book + stickers

Smoking won’t help your anxiety – but a Sudoku puzzle will. Every LOSER order comes with custom stickers and a Sudoku book designed by Coco.

Hang on…ripples don’t need a lighter, do they?

Correct – but old habits die hard, and we love the look and feel of a classic zippo-style flint lighter. Instead of cigs, you can use this one to light a candle…or to send a cheeky subliminal message to the smokers around you.

For those not in the know: Coco Capitán is a Spanish-born, London-based artist known for her artistic and design work across different paths, practices and media. Her scribbled phrases have reached iconic status thanks to projects with some of the world’s biggest fashion houses (think Gucci, Burberry and Dior), so this collaborative design is sure to become a collector’s item. Snap it up while you can!

What's this about 1,000 puffs per ripple+?

You read right! Unlike our OG singles (400 puffs per device) and the ripple+ POD (800 puffs per pack), ripple+ MAX has been innovated to deliver maximum puffs in our sleekest design yet. Each device is good for 1,000 puffs, and these aren’t just any puffs either: they’re calculated to be three whole seconds of puffing. In other words, it’ll last longer than any other ripple+ and require less topping up: winner.

Is ripple+ vegan and cruelty-free?

Yes and yes! It’s really important to us that our diffusers don’t cause harm to, or have a negative impact on humans, animals and the environment, so we’ve made it our mission to be completely transparent with everything that goes into them. We use natural ingredients and can say with complete confidence that our products are vegan-friendly and cruelty-free 🌱.

How is ripple+ made?

Our formulas come from state-of-the-art labs in California and are created with the highest quality botanical blends. The combinations of plant extracts and natural aromas are expertly blended to elevate your senses. Our formulas are organic, vegan-friendly and Kosher/ Halal.

Is it easy to recycle my ripple+?

Absolutely! We’re fully committed to being as kind to our planet as possible, and keeping the environmental impact of everything we create to a minimum. Once you’re finished with your ripples, simply fill in our online form to print a free returns label and then pop your used devices in the post back to us. We’ll ensure that every component is correctly recycled—plus we’ll send you a 10% discount code for your next ripple+ order, as a thank you for helping us to protect the environment. Win-win!

How do I track my ripple+ order?

You’ll receive a confirmation email with your tracking number as soon as your order has been dispatched. Just give the tracking a couple of hours to update once you’ve got it, and you’ll then be able to follow your ripple+ goods making their way to you!


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Reviewed by Wes B.
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Rated 5 out of 5


I like fire 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

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Reviewed by Fi De M.
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Rated 5 out of 5

very cool

don't actually know how to get it working though

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