Celebrity moments come in waves. Others end up defining an era.

In the middle of West Hollywood, Hollywood’s golden couple, Justin and Hailey Bieber, were spotted making the ultimate wellness flex: enjoying our ripple⁺ diffusers at a cozy dinner out. Cameras in West Hollywood caught Hailey literally feeding Justin a puff of her ripple⁺, much to his priceless reaction.

One puff, instant satisfaction.

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Why This Moment Feels Iconic

This moment just emphasises how small ripples make big waves… we’ve seen countless celebrity photos over the years. Some are staged, some accidental, some quickly forgotten. But every now and then, a small gesture turns into a cultural explosion. 

Think, James Dean with a cigarette tucked into his lips… it wasn’t about the cigarette itself, it was about what it symbolized: rebellion, youth, freedom. Or Leonardo DiCaprio caught whipping his e-cigarette at the 2016 SAG Awards, sitting suave in his black tux - causing much debate online! 

Those moments cemented smoking as style, as part of a cultural aesthetic. 

ThoseFast forward to 2025, and the vibe has shifted. Gone are the days of the long-a** cigarettes and clunky inhalable machines. In their place are sleek, stylish, and clean wellness tools - designed to support a better lifestyle both mentally and physically. This is our world. 

So, why was ripple⁺ The Bieber’s Choice?

Hailey? Well, she’s the wellness queen. Justin? He’s always standing on business.

And let’s be real, Justin and Hailey could’ve chosen any other brand and/or product with access to the best of the best, yet at the dinner table, ripple⁺ was ever present. Trust? Secured. Influence? Valid.

Here’s just a few reasons why ripple⁺ became the couple’s number one choice:

• 0% nicotine
• Lab-tested formulas, no harsh chemicals
• Natural ingredients
• 100% recyclable
• Sleek, stylish and designed for comfort
• An oral-fixation cheat code

The Biebers made the switch to ripple⁺, and millions of others are doing the same.

View the full ripple⁺ zero nic collection here

The Power of The Celebrity + Shaping New Rituals

In a culture where trends are set in the space of an Instagram or TikTok scroll, these images speak louder than press releases or wellness campaigns ever could. Zero-nic is no longer just an idea or dream, it’s real. 

Celebrities have always been figures in society we aspire to emulate. One airport outfit, one pair of shoes, one hairstyle — and suddenly the internet is going crazy, and a trend is born. 

Selena Gomez wore Ugg slip-ons in Cabo, and within weeks the Chestnut colorway was sold out everywhere. Not because Uggs were new, but because the right person wore them at the right time, and the image traveled. 

The same principle is at play with Justin and Hailey. No speech, no ad - they just shared a ripple⁺ puff at dinner It’s not about endorsing a brand. It’s about endorsing an idea: that nicotine-free can be chic, personal, and aspirational. 

A new era: Plant-Powered core.

So where do we go from here? 

In an era where cultural validation is everything, The Biebers’ private dinner featuring ripple wasn’t just a moment caught on camera, but a turning point for the future of health & wellness and how it’s perceived by the masses in mainstream media, with two of the world’s most influential figures showing us that the future is zero nicotine. 

☁️ Puff clean. Puff bold. Puff like The Biebers.